Wingo

Wingo

Wingo

Wingo

Wingo

Wingo

Wingo

Wingo

Global logistics company delivering commercial cargos

Task

To attract customers to use international delivery services.

Original information

The client hasn’t advertised in social networks before.

What has been done

1. Strategy development

The first task was to find the most effective directions of work, so we tested narrow focus specialized offers like delivery of spare parts, agricultural machinery, cosmetics, toys, accessories. For deliveries from China, Korea, Brazil and US we used individual offers.

The client was also using contextual advertising, so we created a campaign for remarketing.

2. The results of testings and scaling

In the course of testing, we separated out a core of audience with interests in cargo transportation, import, container transportation, wholesale, express delivery, customs duties, customs brokers, customs, freight, e-commerce.

We singled out delivery of goods from China and cosmetics from Korea among all directions. The main interests were narrowed down to the relevant topics.

For scaling, we separated Ukrainian from the Russian-language communication in accordance with the settings of the user page.

We also identified the regions with the highest demand and increased our influence through separate ads in these locations.

3. Work with offers and creatives

The company’s unique trade offer was the key offer: 3–5 days delivery from any country. We created a separate landing page express.wingo.com.ua for this offer.

We developed both static and dynamic materials. Static banners showed more stable results. Also, non-standard communication via media characters and newsworthy events showed good performance.

4. Advertising effectiveness control

With the help of Google Analytics and utm links we tracked ads effectiveness on a monthly basis, together with the client, and together with the client we defined relevant areas for advertising. Some campaigns generated more expensive applications, but at the same time their conversion into a sale and the average check were higher.

Occasionally, we also analyzed the phone calls from sales managers. Thus, we learned what wording can mislead the user and help increase conversions of the sales team.

Outcome:

10,051 leads
$6.08 — cost per lead
780 days – duration of ads campaign

You run ads in Facebook and Instagram and want to improve it?

We’ll perform an audit and offer a solution

GET AN AUDIT

Feedback on cooperation

Superludi

Business School of the New Economy Superludi

1:12

Yuri Gievsky

Head
German House

3:37

Julia Kovaleva

Atom University

1:29

Sergey Vovchenko

Marketing Director
Coffee Group

2:16

Oksana Schmid

International loveQ-coach, psychologist

4:04

Oksana Karnaukh

Project manager
Level UP

1:04

Mikhail Kotsyuba

Trainings of Yitzhak Pintosevich

1:13

Katanova Lesya

Solvensy

2:59

Ilona Chernobay

Fitness blogger

1:41

Victoria Artemenko

Head of centers
«Beauty Laser»

1:21

Andrey Krupkin

Head of Sales Bureau Andrey Krupkin

3:07

We will help you to solve your task!

1. Your business needs:

2. Please fill in the form

Please fill in the field
Please fill in the field
Please fill in the field

or contact us via any messenger: