Since Endospheres Therapy is an Italian technology, it was extremely difficult to find Russian-language and Ukrainian-language materials on the market. Together with the client’s translators, a significant part of the Italian content was translated and adapted for Ukrainian consumers (from logo to video reviews of procedures).

When Endospheres Therapy appeared on the market of Chernihiv, they already had a strong competitor – LPG massage. LPG technology is cheaper, so our the advertising strategy was to distance ourselves from the competitor and to highlight the effective benefits of Endospheres Therapy. For this purpose, together with practitioners of the center’s we created and published several informative videos (contraindications for procedures, advantages, difference from LPG, etc.) and actively used them in ads campaigns.

When the client opened a new body shaping center in Kyiv, we agreed on the same promotion strategy as for Chernihiv. This approach has earlier justified itself in the conditions of the new market. Besides, it was also easier to bring Endospheres Therapy to Kyiv, because the target audience already had basic knowledge about the procedure. Most of the ads budget was directed directly to collecting leads (about 80%), and the rest of the funds were allocated for informing.

The only strategic difference on the part of the client was the change in the price range for Kyiv. In Chernihiv, low price was a significant advantage, but Kyiv was extremely suspicious of such a price offer.