Solvensy

Solvensy

Solvensy

Solvensy

Solvensy

Solvensy

Solvensy

Solvensy

Outsource accounting company

Task

To provide the flow of quality leads for not more than $15 per lead

Original information

Before approaching SMMSTUDIO the client hadn't used ads in social media.

What has been done

1. Analysis and development of the launch strategy

Having analyzed the old website it became clear that it doesn’t suit for attracting clients from social networks. Before launching ads, our team began developing a new landing, telling users about the company, stages of work, services, cases, and having a modern design.

We tested several offers at the website:

  • free analysis of the bookkeeping records;
  • free accounting audit;
  • accounting support.

We also tested lead-forms with lead-magnets, provided by the client:

  • “Bookkeeper’s assessment” checklist;
  • “tax audit probability estimation” checklist;
  • “10 entrepreneur mistakes” checklist.

Checklists generated most of the leads, however conversion rate was significantly worse than that from the leads from the website, as the potential client was more cold.

The major source of target leads was the website with the prices specified.

2. Development of ads creatives

Our team also worked on development of Solvensy corporate style.

While working we tested benners using stock photos as well as images with the staff of the company. Creatives with real employed performed best of all.

3. Work with audiences

In the course of work we came to the conclusion that our main target audience is men, while young women, who left the leads, usually were bookkeepers, but not directors or owners of businesses.

We tested the following audiences:

  • business owners and managers;
  • interests, connected with bookkeeping and finance;
  • interests, connected with developing and IT;
  • look-a-like audiences to those who had already left the lead and who had already been a client of the company.

Outcome:

  • 363 days – campaign duration;
  • 877 leads;
  • $7.14 – average cost per lead.

You run ads in Facebook and Instagram and want to improve it?

We’ll perform an audit and offer a solution

GET AN AUDIT

Feedback on cooperation

Superludi

Business School of the New Economy Superludi

1:12

Yuri Gievsky

Head
German House

3:37

Julia Kovaleva

Atom University

1:29

Sergey Vovchenko

Marketing Director
Coffee Group

2:16

Oksana Schmid

International loveQ-coach, psychologist

4:04

Oksana Karnaukh

Project manager
Level UP

1:04

Mikhail Kotsyuba

Trainings of Yitzhak Pintosevich

1:13

Katanova Lesya

Solvensy

2:59

Ilona Chernobay

Fitness blogger

1:41

Victoria Artemenko

Head of centers
«Beauty Laser»

1:21

Andrey Krupkin

Head of Sales Bureau Andrey Krupkin

3:07

We will help you to solve your task!

1. Your business needs:

2. Please fill in the form

Please fill in the field
Please fill in the field
Please fill in the field

or contact us via any messenger: