Having analyzed the old website it became clear that it doesn’t suit for attracting clients from social networks. Before launching ads, our team began developing a new landing, telling users about the company, stages of work, services, cases, and having a modern design.

We tested several offers at the website:

• free analysis of the bookkeeping records;
• free accounting audit;
• accounting support.

We also tested lead-forms with lead-magnets, provided by the client:

• “Bookkeeper’s assessment” checklist;
• “tax audit probability estimation” checklist;
• “10 entrepreneur mistakes” checklist.

Checklists generated most of the leads, however conversion rate was significantly worse than that from the leads from the website, as the potential client was more cold.

The major source of target leads was the website with the prices specified.

Our team also worked on development of Solvensy corporate style.

While working we tested benners using stock photos as well as images with the staff of the company. Creatives with real employed performed best of all.

In the course of work we came to the conclusion that our main target audience is men, while young women, who left the leads, usually were bookkeepers, but not directors or owners of businesses.

We tested the following audiences:

• business owners and managers;
• interests, connected with bookkeeping and finance;
• interests, connected with developing and IT;
• look-a-like audiences to those who had already left the lead and who had already been a client of the company.