Educational project Espanita
Our task was to attract the users for a free webinar, which was directly selling the main course.
Major audiences were:
Location – Eastern Europe.
We worked for «Conversions on a website». We drove traffic to the landing page, provided by the client.
The most effective audience in terms of conversion into sales was Ukraine’s look-a-like audience. Though the cost per lead was a bit higher than that for a wide audience.
As we worked with big budgets, there was no need to update ads creatives and try new formats. We tested banners, meme, video, animation and video-invitations from the speaker.
We verified that ‘video invitation by a speaker’ format was the most effective for projects of this kind. However it was necessary to «refresh» them, as they quickly burn out with large budgets and their effectiveness goes down.
We also tested different text formats – more extensive or brief. However, in every text we made emphasis on major pains and drivers of the audiences:
111 days – durations of ads campaign;
10 128 — number of leads;
$1,40 — average cost per lead.