Business School of the New Economy Superludi
Initially, we chose a strategy to work with an audience of interests, relevant to the offer (trial lesson of the acting course = actor, theater, stage, improvisation, etc.)
A year later, this strategy ceased bringing the desired result, so we decided to change our approach to attracting customers.
The main message of the advertising campaigns was «Acting for life».
With this message, we launched an advertising campaign for a wide audience (limited only by geotargeting and age).
This approach allowed us to significantly increase the number of leads and to collect a new audience.
After promoting a public speaking course, we decided to advertise through a trial acting lesson, making major sales during it.
In the period of total lockdown, the offline school was not able to fully operate, thus an online course was created with a different promotion strategy. At first, advertising campaigns were displayed in large cities of Ukraine, and then we shifted into the CIS market.
We faced the task to sell packages of course for those who had already studied at SPLASH. For this purpose, we divided the clients into several groups: girls, actors, and achievers.
To sell these packages we developed a quiz, which looked like a test with individual results. For every result, the most suitable package of courses was offered.
For 2 years and 5 months of work on the project:
Webinars on learning English with Aishe Borseitova
English language school
QA–testing training course