Business School of the New Economy Superludi
At launch we made the main focus on advertising with the goal for «Conversion» and «Sales of products from the catalog». The site was good, UI/UX met all the requirements and desires towards launching ads campaigns.
We actively worked with the Instagram profile: campaigns were dedicated to certain promotions and prize drawings with the call to subscribe. Since its launch, the account has grown from 30,000 to 217,000 subscribers. The advantage of such a dynamic growth lies not only in Facebook and Instagram advertising, but also in the active cooperation between the client and bloggers as well as in participating in Giveaways.
Working with the audiences, we also defined several segments which later proved to be the most effective groups:
MINIMAL winningly stands out against their competitors due to stylish, quality photo shoots, which were used to develop ads materials. Affordable prices, profitable offers like 1+1=3 and discounts of up to 70% deliver active reaction from the audience, and, as a result, low cost per impressions, cost per click, cost per action (for example, purchase).
The traffic of the web-stie is about 100,000 visitors per month. Thus, we get a large user base for remarketing and space for segmenting this audience:
Using remarketing tools, we always kept in touch with our potential audience and «finished pressing» until they do buy our product.
During cooperation within this project we developed an effective strategy of attracting potential customers, as well as we achieved the following results: