Brief for social networks advertising

Brief

1. Name of the project, website address. Name, phone number, email and position of the person who will be communicating with us on the project

Example

Oleg Kuchma, 066-221-14-10, site.com, headsmmstudio@gmail.com

2. What products will be advertised. The average receipt for this product.

Example

The main website and service — smmstudio.com
The average receipt of the service — $1000 per month.

And also webinar, which we do 2 times a month — smmstudio.com.ua/webinar
The cost of participation — $40

3. The target audience of your project. Main segments. Geography, age, gender, ability to pay.

Example

1. Owners and managers of small and medium-sized businesses that do not have marketers on their staff. The main problem – insufficient number of leads and orders.

The second audience – company marketers. The main problem – finding a reliable contractor to scale advertising traffic from social networks. Companies turnover – from $150,000 per month.

Geography — the U.S. and Canada.
Age — 23-60.
Genders — does not matter.

4. Three main competitors. Links to their websites and social media accounts.

5. Your main, real advantages over your competitors.

Example

We specialize in Facebook and Instagram advertising. We’ve set up ads for 1,000+ projects, so we’ve gathered the experience to avoid mistakes. We are official Facebook partners. Invested $2,500,000 of advertising budget under our management in a year. We understand the problems of small and medium-sized businesses and know how to solve them.

6. If you have a website and have Google Analytics, provide access to the email analytics@smmstudio.com

Example

How to open access to Google Analytics

7. Provide access to Facebook Business Manager, which has a business page and an advertising account that we can use to run ads. Access at admin level. SMMSTUDIO partner company ID to provide access - 1389865884503337

Example

How to create Facebook Business Manager How to create an advertising account or add an existing one How to create a business page or add an existing one How to open access: ID 1389865884503337 How to transfer access without using Business Manager

8. Describe your marketing funnel. How is the introduction to the company and the customer's path to purchase.

Example

The target audience goes to the site (from social networks, Google ads, e-mail), leave an application to discuss their task. After that, our managers call the potential customers to get more information about their needs. Tell them about the value of the service and disclose the cost of services which depends on the amount of work.

9. Financial issues of launching:
- how many applications per month you get now through all channels;
- average cost of a lead;
- how many leads you would like to receive per month and at what price;
- advertising budget for the day (not less than $50 per direction per day).

Example

Today we get 200 leads a month for $25. We can handle 400 leads. The ideal price is up to $20. Allocate $5000 for the test budget.

10. Insert a link to the cloud where your logo/brandbook/photos/video or any other materials we may need to design and launch your ad campaign are uploaded.

Example

https://drive.google.com/drive/folders/1q0d6GA-dx5HrO9oBkryDwVxJI1FExhNc?usp=sharing

11. Additional Information.

Thank you for your trust!

Anton, traffic strategist

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Thank you for your trust!

Anton, traffic strategist

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Do you want to get new clients from Facebook and Instagram every day?

Please fill the form and we will help to solve you task!

Do you want to get new clients from Facebook and Instagram every day?

Please fill the form and we will help to solve you task!